Privacy Policy

Transparency and trust are at the heart of what we do. The House Gold & Silver cares about your privacy and is committed to protecting the personal information you provide to us. This privacy policy has been drawn up to inform you about how we protect your privacy.
The House reserves the right to update this privacy policy at any time without prior notice. This privacy policy was last updated on 30 January 2026.

What data is processed?
In the course of our activities, The House Gold & Silver may collect the following data: 

• General identification data: Such as your surname and first name, date of birth, gender, nationality, address details, EID information and national registration number or other identification data registered via itsme
• Contact details such as your address, email address and telephone number.
• Company details: Such as the company name, legal form, company registration number and other relevant company information. Data and documents that we are legally obliged to collect, including a copy of your identity card and UBO documents (available via MyMinfin).
• Financial identification details such as your bank account number.
• Satisfaction: Data relating to our satisfaction surveys and competition entry forms.

• Browsing behaviour & cookies: Data about your visit to our website, preferences and statistical data. Curious to know which cookies this website uses to improve your user experience? You can view them here. 

   

Why do we process your data?
We process your personal data for the following purposes based on the performance of a contract, legal obligations or our legitimate interest:

• Identity verification: Securely verifying your identity via the itsme app
• Creating and managing a user account
• Transactions: Completing and executing a purchase or sale transaction, and drawing up and processing invoices
• Legal obligation: Complying with all legal, regulatory, administrative and accounting obligations to which we are subject.
• Customer management: Managing customer relationships and administration.
• Marketing: Carrying out marketing activities and personalised communications (subject to your consent).
• Improvement: The continuous improvement of our services and processes. The processing of this personal data is carried out for the following purposes:  
  

The processing of the national registration number is carried out exclusively in accordance with applicable Belgian legislation and is limited to what is strictly necessary for the stated purposes. The personal data collected is not disclosed to third parties, except where required by law or where this is necessary for the provision of the service. 

For marketing purposes, your contact details may be used to send a one-off invitation to subscribe to our newsletter. You will receive this communication solely for the purpose of obtaining your consent. Subscription to the newsletter takes place only after you have given your explicit consent and may be cancelled at any time.

We take appropriate technical and organisational measures to protect personal data against loss, unauthorised access or unlawful processing in accordance with the General Data Protection Regulation (Regulation (EU) 2016/679).

Access, rectification and erasure of data
The House NV values your privacy and is committed to ensuring the protection of personal data to the best of its ability. The general information and product information on this site are available without the need to provide any personal data. However, when placing orders or contacting us, we do ask you to provide your personal data accurately. 

Users may, free of charge and upon request, at any time ask to access, amend or have their personal data removed. To do so, they may contact info@the-house.be

Right of access and rectification
You have the right to access all personal data we collect from you. You can view certain data directly from your customer account on the website. If you wish to access your personal data, we will provide you with a copy of the personal data to which your request relates, as well as information regarding its processing. If you believe that your personal data is incorrect or incomplete, you may request that such personal data be corrected or supplemented. In some cases, you may be asked to provide supporting documentation.

Right to erasure of personal
data Visitors to our website have the right at any time to have their data erased from our databases, provided this does not jeopardise the processing of their current orders.

Right to lodge a complaint
If you believe that we have processed or used your personal data unlawfully, you have the right to lodge a complaint with the Data Protection Authority (GBA).

Right to withdraw
consent Any website visitor whose personal data is collected has the right to object to the processing of that data. However, the website visitor must be aware that they will no longer receive a response to any questions they have asked. Orders, however, remain binding. Further information on this can be found in our general terms and conditions and terms of sale.

Right to restriction of processing of personal data
If you wish, you may temporarily suspend the processing of your personal data. Orders, however, remain binding. Further information on this can be found in our general terms and conditions and terms of sale.